Perception and decision-making from a business perspective

Moving in this direction, companies need to have two key characteristics: good perception combined with assertive and efficient decision-making. To this end, we return to the topic where teams are combining the high productivity and efficacy of machines with the more specialized human factor in the subjective rational process. While machines surpass (by far!) humans in tasks that require repetition, speed, and precision, they still lack the ability to interpret diverse scenarios and situations, as well as the agility to adapt to adversity and unexpected circumstances. Machines lack the logical reasoning to make decisions. Therefore, the human element is still indispensable in this equation. In this way, perception comes to guide and direct decision-makers in the direction that best suits the scenario and context in which they are placed. Each sector and each area of knowledge/work has its own specific characteristics and peculiarities. Therefore, human minds need to be sharp and tuned in to what is emerging in the technological field. Otherwise, there is a risk of becoming stagnant in time. Consumers, in turn, are keeping up with every leap that technology takes towards the future. And they are increasingly demanding in relation to the companies and brands they consume. The main concerns are with security and privacy. Consumers know they are being seen and heard at all times by countless artificial eyes and ears. They also know that their data is processed by mechanical brains. It is up to companies to understand how to apply technology in a responsible, sustainable, and efficient way, both for themselves and for the final consumer. The main challenge is the merging of two visions: Computer Vision x Business Vision.