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Artificial Intelligence in product counting

Artificial Intelligence in product counting

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AI Surveillance: improve safety in industrial environments with Safety.

AI Surveillance: improve safety in industrial environments with Safety.

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Solutions involving Artificial Intelligence (AI) allow for more agile and strategic decision-making, providing industrial teams with the possibility of solving latent pain points in various segments. This is the case with technologies capable of counting products faster and as efficiently as human vision, ensuring better use of time and savings in financial resources. Working with AI enables the combination of a series of technologies capable of solving problems more effectively than what is traditionally employed. This is the case with solutions that use Computer Vision to capture and interpret images in a similar way to human vision, ensuring greater scalability, safety, and agility in production chains. Product quantification is a routine process in industry, especially in sectors where the producer needs to deliver a precise quantity of their products to the end customer. However, as science has already proven, the human brain does not adapt well to repetitive manual labor, which ultimately makes this process time-consuming and tiring, given the large scale of production in these industries. It is important to highlight that, usually, production cannot be interrupted. Normally, these companies need a large team to carry out the entire process of counting their products. This is the case in the steel industry, which can produce up to 90,000 tons of the commodity per month and needs to count each of the bars coming off the production line. When done manually, the process of counting a bundle of steel bars can take two to three hours to complete, which ends up generating minor counting errors. With the introduction of technologies like the Pix Counter, bundles weighing two tons that are produced every minute and a half can be counted in about 1 to 60 seconds (depending on the computational capacity of the allocated equipment). The technology can be used inside and outside factories, through static solutions or on mobile devices capable of counting everything that leaves the production lines to be distributed in the market.

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Global Trend

The use of AI has already proven its ability to positively modify the results obtained in production chains, presenting itself as an already consolidated trend in different parts of the world. Proof of this is the investment made in the ecosystem of startups operating in the segment, capable of serving major players and generating cheaper and more efficient results than those currently found on the market. In 2019, European startups focused on the development of cutting-edge disruptive technologies received US$ 8.4 billion in investments, a number much higher than that applied in previous years. In 2015, US$ 3 billion was invested, which proves the growth trend in this market. Pix Force is an example of a business that already applies innovative technologies to giants like ArcelorMittal. Creator of Pix Counter, the Rio Grande do Sul startup has introduced AI applied to Computer Vision to improve the efficiency of the production chain, automating the numbering of items in a cheaper and faster way than human vision. Recently, Pix Force was highlighted for the fourth consecutive year in the 100 Open Startups ranking, proving its consolidation in the market. Cheaper, faster and more precise solution than human labor Quantifying items is not a task exclusive to the sector that produces steel bars. In the transport of cargo of the most diverse types, there is the challenge of accounting for items at the time of loading and also after trips. Cargo counting allows the prevention of errors that can generate irregularities and fines, if we take into account the bureaucracy and complexity involved in transport carried out on Brazilian soil. With the help of Pix Counter, the count can be carried out by workers using mobile devices capable of numbering the entire cargo automatically and accurately. In addition to bringing agility to the process, there is a reduction in risks to the health of professionals who needed to put themselves in dangerous situations to successfully complete the count. In addition to the safety factor, it is necessary to take into account the human capacity for concentration. The brain can focus on a task for an average of 30 minutes, a number that can vary greatly from individual to individual, creating even more aggravating factors for activities that require high levels of attention. AI solutions can be applied to perform exhaustive activities that are subject to error due to the mental and physical fatigue of workers. This is the case of the Pix Counter, which applies Computer Vision to capture and interpret images with up to 98% average accuracy in counting iron bars, in a cheaper, safer and more precise way than human vision.

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Fabio Caraça

Fábio Caraça is the Chief Growth Officer at Pix Force. He leads Pix Force's transformation into a scalable SaaS operation, combining strategic vision, culture, and high-impact execution.

Safety: industrial safety with AI

Safety: industrial safety with AI

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Ensure the correct use of PPE

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The Pix Force brand and all its products are the property of Pix Force SA - CNPJ 25.161.678/0001-87

Copyright © 2026 Pix Force.

Newsletter

Social media

Brazil

Caldeira Institute: Tv. São José, 455, Navegantes, Porto Alegre

USA

Greentown Labs: 4200 San Jacinto St, Houston, Texas

Finland

Hiiralankaari 20 Espoo, 02160

The Pix Force brand and all its products are the property of Pix Force SA - CNPJ 25.161.678/0001-87

Copyright © 2026 Pix Force.

Newsletter

Social media

Brazil

Caldeira Institute: Tv. São José, 455, Navegantes, Porto Alegre

USA

Greentown Labs: 4200 San Jacinto St, Houston, Texas

Finland

Hiiralankaari 20 Espoo, 02160

The Pix Force brand and all its products are the property of Pix Force SA - CNPJ 25.161.678/0001-87

Copyright © 2026 Pix Force.